The company powering Japan’s No.1 adhesive manufacturer

The company powering Japan’s No.1 adhesive manufacturer

The Japanese chemical sector has experienced in latest occasions when it arrives to the output

The Japanese chemical sector has experienced in latest occasions when it arrives to the output of base chemical compounds due to regional competition staying able to lessen prices. However, Japanese makers are still the leaders when it will come to highly purposeful and exclusive chemicals, with firms this sort of as Mitsubishi Chemical remaining an instance. Furthermore, Japan can depend on a wide range of companies who develop their have area of interest chemical components and systems. As a trader of chemical products and solutions and a maker of adhesives, what are the strengths and weaknesses of the Japanese chemical field nowadays?

If you request me about the development of the chemical market in Japan, I simply cannot say that it is growing. Looking at the overseas chemical field, we can see that major brands are divesting their non-core company and getting new kinds. Thus, there is a great deal of motion in the marketplace and the restructuring is underway. There are numerous organizations in the Japanese chemical sector, from upstream to downstream. Each individual of these providers has been in a position to enhance its general performance by completely pursuing its location of abilities and boosting its technology.

When we consider ourselves, we are situated reasonably downstream of this sector. This means that we are nearer to the end end users, who use our Bond for basic reasons, and to clients who use our Bond. We have a ton of diverse firms from upstream to downstream in this marketplace. At each individual stage in this stream, we are really very good at listening to the customers’ voices and comprehending their demands. This is the motive why we attempt to be shut to our consumers and that is our power. Japanese corporations, which include our very own, are hoping to develop the products and solutions that buyers come across less difficult to use and that is why Japanese products and solutions are preferred in overseas marketplaces as properly.


The chemical sector is the most significant industrial purchaser of both equally oil and gas, producing around 10% of fossil gas emissions. Domestically, the previous Suga administration has said that Japan must be a carbon neutral culture by the 12 months 2050. Can you inform us what techniques are you utilizing to cut down your environmental load as perfectly as achieve carbon neutral targets?

As a manufacturer, of system we are striving to reduce the emissions that are emitted from our manufacturing approach and we are making an attempt to cut down our CO2 emissions from the use of electrical power. We do not have any significant task or unique initiative at this minute. Even so, we are decreasing the CO2 emissions from our production course of action and making an attempt to transform to eco-helpful electricity sources much too.

In addition, we have built attempts to decrease our environmental load. For illustration, we have been doing work to lower the use of volatile natural and organic compounds such as toluene, to replace solvent-based adhesives with h2o-based mostly emulsion adhesives or solvent-absolutely free adhesives, and to comply with PRTR laws.

With respect to the generation of drinking water-based mostly emulsion, drinking water soluble needs to be washed out from the pot. Wastewater immediately after washing experienced previously been discharged into an industrial sewage system, but the enterprise invested in gear to enable therapy to a regular that would allow for discharge into rivers 2 several years back.A handful of a long time ago, there was a social concern about “sick home syndrome”. Some poisonous substances were being getting emitted from the substance employed for making properties and we are seeking to stop the emission of these kinds of substances from our goods.


In excess of the past two yrs, Covid has had a important effect when it comes to world-wide shipping and delivery and logistics. Quarantine steps impacting human sources and the grounding of professional air flights limiting shipping and delivery ability. In addition to this, the around tripling of oil prices has led to 77% of global ports reporting delays past 12 months. This scenario has been additional exacerbated by China’s zero-Covid policy. How have these disruptions in world delivery and logistics afflicted your company?

We realize that there are a variety of troubles, which include city lockdowns caused by Covid-19 and global port problems in the planet.

As a maker, the previous two many years produced some troubles for us as we require to procure uncooked products to create adhesives. At the starting of the Covid-19 pandemic, we experienced some challenges. For example, we could not get the supplies that we requested and necessary to delay output options for some time. Even so, I would say that the effects from Covid-19 was constrained for us. Our Income declined in FY2020, but have recovered given that FY2021.

With that getting reported, we are seeing problems owing to the increase in oil selling prices, as properly as the depreciation of the Yen. These problems have led to an raise in the value of uncooked elements, which has influenced our gain. Even even though our sales are heading very well, our financial gain is less than a ton of strain.


Your company is divided into a few primary divisions. The Bond business, the chemical items small business, and the civil engineering and construction company. Which division is your recent concentration and which a single do you believe that has the most probable for future expansion?

I would like to briefly explore our record prior to talking about our a few divisions. We ended up founded in 1870, so this 12 months is our 152nd calendar year anniversary, and we began as a apothecary business enterprise. This location is named Semba and the street that we are positioned on is known as the pharmaceutical street. There is an outdated Konishi property upcoming to the headquarters developing that is selected as an significant cultural web page. This highway is residence to quite a few large pharmaceutical providers, while we started as an apothecary small business.

Several several years later, we started manufacturing and internet marketing of alcoholic beverages i.e. Beer, Wine and food. The founder of the firm Suntory, Mr. Torii, in fact labored for us for all around a few several years. He later on went on to identified Suntory. Up until eventually World War II, we utilized to offer with alcohol the two for ingesting and for non-drinking, these kinds of as sterilizers for case in point, while also working with chemical merchandise. We grew a ton by means of buying and selling those people solutions.

Following World War II, for even further development of the corporation, we were equipped to develop the synthetic adhesive “Bond” in 1952. As a buying and selling organization, we offer with a lot of diverse uncooked products and chemical goods, so we became intrigued in adhesives.

In the previous, you required to use string to make books, having said that adhesives replaced the string for creating publications and the identical goes for the attachment of wooden. The current market for adhesives grew quickly as a result of these variations. In 1952, when we formulated Bond, the volume for income of adhesives was 10 tonnes. Five a long time afterwards, it grew to 1,300 tonnes, and in 1960, it grew to 3,300 tonnes. The progress of Bond was a significant milestone for us. Nevertheless now, it accounts for 56% of our whole profits.

Just after that, we produced a whole lot of distinctive sorts of adhesives that are now utilized by normal customers, as perfectly as for the assembly strains in factories and for development web pages. It is also even used for the routine maintenance of roadways, bridges, and tunnels far too. Japan has quite a few earthquakes so our adhesives are used for the reinforcement of properties and anti-seismic construction.

About 21 yrs back, we proven the Bond Engineering Corporation. That was not acquired by M&A, rather we established that business so that we could use our adhesive for the construction, repair service, and reinforcement of structures. Beforehand, we just marketed our adhesives to this marketplace, but we needed to enter that industry ourselves, and use our very own merchandise. The adhesive and design enterprises are carefully tied.

To reply your issue, it is hard for me to describe the business we are concentrating on because there are advancement chances for these a few divisions. The bond enterprise is producing greater-efficiency items and striving to enter markets in industries where by we are not really strong. The civil engineering and development small business aims to additional increase its placement in Japan’s repair service and reinforcement market. With regards to the chemical products and solutions enterprise, which is a investing business division, we set up a study institute in 2017, aiming to be a trading organization that also has a producer functionality and can supply worth-added merchandise.


You to start with made Bond in 1952, and you have long gone on to generate common adhesives, sealing products, and industrial adhesives. How do you program to further increase the Bond brand in the future? Are there any certain worldwide marketplaces that you would like to introduce it to?

Bond will rejoice its 70th anniversary in 2022, and is these days the No. 1 total adhesive producer in Japan. We are now concentrating on the industrial use for adhesives. We assume that the digital parts and electronic products sectors, as very well as the automotive sector, are heading to expand heading forward. The industrial use for adhesives applied to be a disadvantage and we have been not quite robust when it came to it. When it arrives to its use in smartphones, it is not employed as an adhesive. Instead, it is employed to fill out the room involving the factors in buy to insulate the warmth. Adhesives can be applied for diverse purposes fairly than just as an adhesive. There are many apps with an illustration remaining the agricultural machines. The intent of our product or service is not just as an adhesive, but it can be utilized for any variety of software these types of as digital parts. It can be used to insulate warmth, decrease vibrations, or reduce the load on the surroundings. We are now attempting to insert additional features to our products. That is something that we would like to broaden on in abroad marketplaces. Even though we have already introduced our basic goal adhesive to abroad marketplaces, our competitors in other nations around the world, these kinds of as China, will be powerful in conditions of lower pricing>. We want to convey unique functionality-added merchandise overseas to continue to be forward of the competitiveness.

Which countries do you see as possessing opportunity for these products?

Initially of all, we want to test these products and solutions in the Japanese marketplace. Then we strategy to go to overseas marketplaces. At this moment in time, we have a existence primarily in Southeast Asia, so that will be the first industry where by we will glance to start these products.


Not only have you developed your Bond collection, but you have made other innovations this sort of as the functional polymer. Can you notify us more about your R&D system? Are there any products that you are at the moment working on appropriate now that you would like to showcase to our worldwide visitors?

As I have talked about, we would like to develop the industrial use of our merchandise. We are comparatively nearer to the conclusion people. It is probable to directly listen to the expected efficiency and challenges from the purchaser and join them to the growth. Our R&D staff members will accompany the gross sales staff members to go to the conclude consumer. We believe that that our goods can lead to the enhancement of customer’s creation performance. We pay attention to what our customers want and make it materialize. The accumulation of these initiatives potential customers to the advancement of our technology. “Bond SL / FB series”, which employs our original polymer, is a common case in point. This collection does not use tin compounds (other than for some goods), reveals great adhesion to several materials, and has the properties of resistance for equally shock and thermal cycles.


Quite a few firms have utilised partnerships as a suggests to penetrate new marketplaces and create new products and solutions. When we spoke to Okitsumo, they described how performing with associates in the United States was vital to unlocking that full regional marketplace. What position do partnerships participate in in your small business product, and are you hunting for any overseas associates in the long term?

Overseas marketplace penetration is very minimal for us and our abroad gross sales account for only 8% of our overall income. If we are to grow our income in overseas markets, I am confident that we will want to build a partnership with a local enterprise.

Though we do not have a strong presence overseas yet, we want to increase our goods to overseas markets in the foreseeable future. At this minute, we have factories in China, Vietnam and Indonesia. Our Indonesian factory was proven via an M&A final 12 months. Our trading division promotions with other nations around the world. In the long term, we would like to develop to overseas markets with our products which have one of a kind technological innovation for electrical parts, devices and automotive modules.

On the other hand, when it arrives to a particular strategy to do that, we have not however determined. This is due to many challenges these kinds of as Covid-19, the war in Ukraine, and logistic disruptions.


Think about that we arrive again in three many years and have this job interview all around again. What would you like to inform us? What are your goals for this firm and what objectives would you like to have completed by then?

At this time, we have 3 axes: Chemical item investing organization, adhesives/ Bond company, and development company. In purchase to develop our full financial gain, I would like to create a single additional axis to offset the great and lousy tendencies of these and would like to realize a secure earnings development going ahead.

Our buying and selling division is going to many distinctive industries to uncover the finest one particular for establishing our following axis. We want to locate an marketplace that will increase going forward. For illustration, the automotive industry is struggling with massive changes with the transfer from gasoline to electricity. When there is this kind of a big change, there must be business alternatives.

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